Marketing (product page)
From ezimerchant docs
Search Engine Optimisation
- Title - This the title that will appear in search engines and the window name in the browser, this has the most impact on page rank on your actual site (disregarding external links and other factors) when blank, the product name is used as the title.
- Description - this the page description read by the search engines and displayed in a search listing. This no impact on page rank - an attractive description can help drive customers that view your page listed in search engines.
- Keywords - these are keywords that relate to the page your are viewing, this used to have an impact on SEO, due to abused this is now largely ignored by all major search engines.
Data Feeds
- Plain Text Description - this field is used in your data feeds, if blank, a copy of your regular description MAY be used (subject to support by the reader of the feed)
